I have a creative running on FB that is converting, but only making a $2 profit (on $10 budget daily, .85 bid and .082% CTR).
a.) Ditch the creative
b.) Add a LP
c.) Increase budget
Any thoughts? Is a $2 profit worth trying to scale? Or should I ditch creative? Or instead add a LP and hopefully increase the EPC?
Unless you’re planning on spending xxxx – xx,xxx/day it’s probably pointless. 20% ROI isn’t much unless you’re spending enough. Even if you’re spending $1000 you’re only going to make $200 on this ad. How large is your demographic? Test out new creatives and get a higher CTR.
Demo is over 1 million, men 40-50 US single.