say you want your LP to mimic the target, so say you’re promoting an offer about Netflix. is putting a logo of Netflix on your LP allowed?
From:despair Date: 09-26-19
It may depend on your traffic source, but generally it won’t be a problem. If you use logos of third parties you may need to place a disclaimer at the bottom of your lander. LeadImpact, for example requires this. You can find some examples if you search the forum. Try searching "LI disclaimer" or something like that.
From:tectonic Date: 09-27-19
Originally Posted by achan070
If you did happen to find a netflix offer, make sure you stick to their tos in the offer description or they will boot you. Happened to me.
From:Corey Date: 09-27-19
No, I got disapproved when I tried to use a specific trademark/logo. It was approved once I changed that part.
From:tkrmktg Date: 09-27-19
Depends on the offer. Usually the bigger the brand (like Netflix) the harder they go after that stuff.
From:David Date: 09-27-19
David’s right – totally depends on the offer. It also depends on how you’re using it (and to some extent, your traffic source). I’ve found that companies get a lot more upset if you build up a "real" site for SEO traffic and steal their logo, unless you make it extremely clear that you’re just promoting them. Pages that are designed to make it look like you might be or represent the advertiser are a lot more likely to run into problems. It’s even worse if you run around registering social media properties with their trademark AND you use their logo.
If you’re saying stuff the advertiser wouldn’t like, they’ll most likely make a much bigger deal out of the use of their logo. So, if you use it, make sure you’re 100% compliant. If you are, you’re likely to get a polite takedown request instead of a letter from their lawyer or a reversal of commissions.
One other thing that’s HUGE, especially with CPA offers – If there’s any risk of your link being redirected to another offer, or if you intend to split test multiple offers, do NOT use one company’s logo or creatives on the landing page. For instance, if you were using one dating site’s logo on your page and you send half of your traffic to their direct competitor, there’s a good chance you’ll be hearing from their attorneys
One last note – if you’re going to ask permission, don’t just email and say, "Can I use your logo on my landing page?" Instead, make a quick mockup of how you’d be using it, and send it along with your request. If you show them in advance that you’re going to be very reasonable, you’re a lot more likely to get a yes.
From:stefanie Date: 09-27-19
Agreed with Stefanie’s post. Logos/brands on LPs are on a case-by-case basis. If you are working through a network, asking in advance what is allowed/not allowed and submitting mock-ups for approval will certainly help in the long run. As my 8th grade social studies teacher said, "Communication is the key to success!"
From:w4llc Date: 09-27-19