I don’t know exactly how long this has been going on, but lately I’ve noticed Google making it a LOT easier for a single domain to hold a ton of the results. Case in point (and no, I’m not restricting the search to just the Macy’s domain):
I’ve seen this on quite a few searches lately…anyone else?
From:stefanie Date: 07-02-19
Google’s always doing something screwy like this. It’s becoming harder and harder to find the information I actually want.
From:Dr Manhattan Date: 07-02-19
I’ve noticed this too. It’s really annoying when the result you don’t want shows up 7 times on the first page of Google.
From:leadsmarketjoe Date: 07-02-19
Yes, and it will continue. Only the big boys are going to be playing there. I see debate on occasion as to whether Google hates affiliate marketers or not. They don’t like affiliate marketing at all and will eliminate it if possible. It is really not helpful to their bottom line long-term. There are still a lot of micro niches that big corps don’t control online, but that will end and Google will embrace it. I think fortunately there will be some new networking technologies that will pop up to shake the big boys up and not let Google and Facebook become the ABC, NBC, CBS of the Internet. So, until then type-in "bedding" and all you will see is Macy’s. Type-in "books" and you won’t see any mom and pops there.
From:weeks Date: 07-02-19
I think Google may be losing the quality in their search results – but just like when TV dumbs down, the general population won’t even notice. I think they are probably finding the sweet spot where search works OK, advertisers spend money and nobody moans too much.
From:trooto Date: 07-02-19
I’m with you guys… What makes G think that we want a full page of results from the same website? People want a solid selection to choose from, not 12 pages from the same darn site… I’m starting to use bing more and more these days.
From:Corey Date: 07-03-19
Originally Posted by Corey
I still use Google more than any other search engine, but I do like some of the features of Bing.
One thing Google seems to be doing is a lot of is personal search. This is really annoying because if I’m looking for one of my sites in the SERPs it looks like it’s doing better than it really is. Obviously this is a good thing for most people, just not for us! This is why I’ve been looking less and less at tracking my rank, and more at checking my analytics.
From:trooto Date: 07-03-19
yea, rank checking is such a moving target. I got so much blow back from SEO commander when I added a simple rank checker… a lot of "My browser has me ranked at #9 and seocommander has me at 17, commander is inaccurate" type of stuff. I think Rank Checking can be used as a yard stick, to see movement in relation to other sites but trying to pin point exact position is a losing battle. Too many variables before then personalized search blew it out of the water…
From:Corey Date: 07-03-19
For non-IM search (i.e. when I’m looking for information not about who’s advertising or ranking) I get better results these days with DuckDuckGo: https://duckduckgo.com
There’s also the added advantage that they don’t track you. https://donttrack.us/
From:tectonic Date: 07-03-19
It seems like google is concentrating more of their time on preventing spam and blackhat then on search quality. I’m assuming that when they feel they have sufficiently unendorsed spammy sites, they’ll continue tweaking the algorithm to get better search results.
Who knows how long that will take…
From:leadsmarketjoe Date: 07-03-19
I once saw neverblue’s affiliate link rank page 1 for KWs ‘make money online’ ..
From:jordanberg2311 Date: 07-04-19
Is this Google doing a bad job or Macy’s doing a good job ranking for Hotel Collection Bedding, which is their own trademark? If you owned a trademark and people were searching for your trademark, you would be damn happy with the results. In other words, if you took your knowledge as an affiliate and went to work for a place like Macy’s, then this is exactly what you would want to see in SERPs.
From:frankmarino1972 Date: 07-19-19
Originally Posted by frankmarino1972
A fair point – but some of the Macy’s results aren’t relevant to the search. Google’s own suggested searches shows what should really fill that gap – more luxury bedding, not more Macy’s.
From:trooto Date: 07-19-19
Yes, it’s their trademark, and yes, the results are MOSTLY relevant – but someone searching that might also be looking for secondhand/closeout items, blog posts about the products, or design sites talking about how they’ve used hotel collection bedding in various interior decor settings. Reviews, too. Granted, you can modify your search to get that stuff – but I feel like it’s more useful to see a variety of results.
Beyond that, I think a variety of results may actually help people in their buying decisions. I’ve often looked through several pages to get a general idea about a product before going back to the main site to buy. It’s also good for consumers. For instance, if something is really good or it really sucks, it would be nice to see other pages discussing the benefits/shortcomings when you do a basic search on the brand.
But still – it’s not just brands. That just happened to be the search I was looking at that moment, but I’ve seen it on quite a few different topics.
From:stefanie Date: 07-19-19