The question is in the tittle
Thanks For Help!
One of my AMs said they had a pub killing it with them at one point. I emailed them and here’s what they said:
"With that said, worldwide we have approx. 15bn adult impressions per
month. Our main focus is Western Europe, US, Canada, tri-nations, Asia
and South America.
Our traffic is spread across our ad network, our redirect network and
our own sites. You will get good traffic if you supply good creative; 3
to 5 banners and 3 to 5 text ads per product landing page, and bid at
similar levels to the other advertisers. For the redirect network you
only need 2 unique urls.
The info you need to run a campaign with us is below. Let me know if you
Competitor bids and your opening bid
See below for the current recommended opening bid (these are very
flexible as it depends on your targeting requirements). These bids are
all from long-term clients so they are delivering profits for them.
Depending on your initial results you can increase or decrease your CPC.
We will keep you up-to-date on any changes in the competitive position.
UK: 4c – 10c
ES: 5c – 15c
PT: 6c – 10c
IT: 8c- 30c
IE: 10c – 15c
IS: 5c – 10c
FI: 8c – 19c
NO: 8c – 30c
DK: 8c – 15c
FR: 5c – 10c
SE: 5c – 10c
NL: 10c – 30c
BE: 10c – 15c
DE: 10c – 30c
AT: 10c – 25c
CH: 10c – 30c
AU: 10c – 30c
ZA: 6c – 35c
Generally we recommend a trial of $1000 per country as sufficient to
determine a profitable CPC – this allows time for optimisation e.g. 5
bursts of 8,000 clicks
Besides using a higher CPC bid the other lever you have to generate more
traffic from our network is simply
(1) More and better banner ads and text ads
(2) Animated banners
(3) Combo Ads (i.e. a combined banner and text ad)
See attached guidelines for recommendations, examples and tech spec.
In summary we need 3-5 banners and text ads for each of your sites or
landing page. You need the following banner levels: Level 4 (raunchy
topless) and Level 5 (hardcore)
Campaign Setup, Reporting and Management
To save you time and effort we set up the campaigns for you and then
send you a login for our real-time reporting system. FYI on the campaign
management side we do not operate a full self-service model as we prefer
to interact with our advertisers to fix RoI issues through trafficking,
CPC changes etc. rather than just giving you an on/off button for your
campaigns. If you can keep us informed constantly of your RoI (good or
bad) then we can work well together."
So definitely a source you can scale with, but I wouldn’t start out with them. Sucks they don’t have a CPM option, as mobile CTR can be pretty high.