I have been asked to stop sending traffic to a certain offer due to low quality leads.
Now all my campaigns are females with demo from 21-35
What are considered good leads these days?
female that pay ! haha
no idea mate, all advertisers are supposed to be seeking female leads .. !
they are probably too young to pay. best quality are usually above 30
Any traffic below 25 is usually going to be considered poor regardless of gender. The strictest offers out there will even reject 25-30 traffic.
Unless the offer has multiple tier payouts, I stick to targeting the over 30 crowd.
Some offers have payouts for 18+, 25+ 40+. In these cases, it’s fine to target the younger ages on the 18+ version because the payout reflects the expected quality. If it’s a one payout catches all situation, the affiliates who hover too close to the young’uns are the ones who get optimized off the offer first.
Was the offer Cupid by any chance? I’ve always had problems with female traffic on Cupid. Never seems to back out as well.
Over is BBPeopleMeet – Gonna change my demo to older folks from now on. Hate to get my profitable campaigns pulled.
Yep. Keep running BBPeoplemeet, just up the age of your demo and tweak and test your ads. You don’t have to lose a profitable campaign.
I would try some other companies as certain ones do a better Un than there’s at monetizing. Singlesnet used to love female traffic 25 plus and pay me the most for it $8.50 a lead.
People meet’s are the roughest out there when it comes to making quality good. Usually takes about 3-4 networks of losing the offer before my people get it right. I typically tell them to go run with other networks while they optimize and then come to us when they figure it out. Just part of doing business with them.
30-39 female worked wonders for me on this campaign. Never optimized off even 1 subid
The benefit in these offers that are quick to optimize is that you know if you’re not getting optimized off you’re most likely bringing good quality. If you know you’re bringing good quality you can more comfortably try and go direct, or you could test the offer via PPS/revshare if offered for a potentially greater return.