But click throughs down…
Some more interesting points from this report:
Triggered emails (as result of user action) significantly outperform BAU emails (like a monthly newsletter)
Delivery rates are improving
Here is an article summarising the findings:
And here is the report the data is from:
Open rate up, click through even? (or down?)
Yep ryan – open rates up / click through (from the opened email) down….according to this report.
You seeing any different results?
Hmm not seen these same results elsewhere.