Kiip’s business modelwhich rewards mobile phone users the further they get inside mobile gamescould be about to turn the world of mobile advertising on its head..
Similar to some of the "offers for coins" on facebook credits.
Looked at whether there was any info about promoting your own offer on their network, but couldnt find anything.
Respect for that baby faced assassin. He’s dealing with some big boys.
He is legit and very well connected. Youngest venture backed founder.
Anyone going to the mobile advertising conference on that link with business insider? Looks interesting.
Its an interesting idea but the quality of that traffic will SUCK for peformance.
Its effectively a form of incentivezed traffic.
This sort of stuff gets App. developers all gaga because it means super high eCPM’s but from an advertising perspective you don;t just want clicks – it needs to convert and someone needs to be genuinely interested in the ad.
At this mobile generation, I feel that it’s very easy for youth to grow from a normal person, to an over-night millionaire with the e-environment now. It’s not hard to make decent money now – all it takes is a brilliant idea. Spend some money, outsource it and build an App… and if the idea is good enough… Boom!
Mobile is definitely a very good medium to expand into… and that’s why people call apps entrepreneurs as "Appreneurs"… Really interesting on how things have changed… Even the app "Draw Something"… created a world’s fastest money generating business in weeks…
Agree with deondup. I can’t really think of a form of incentivized traffic that ever made if big.
The real question is how can we make money off this idea? Instead of looking at the neg, lets look for positives!
This is a pretty savvvvy idea, performance for the advertisers may not be great, but they’re still getting the branding from non-opt ins and it has a ton of power once the ads are more targeted.
I’m actually not surprised a consumer would be willing to do this. Not near as far fetched a concept as the usual content locking scheme or even the offerwalls on the backend of email submits and that shit actually works somehow!
I think probably a milder iteration of this idea has much bigger potential. Think in terms of opt-in methods with a low barrier instead of forking over your email or completing an offer. ie. "Liking" a FB page, which ultimately is a form of opt-in in a way that is nearly transparent but still extremely viable.
sucks for performance, but agency and enterprise branding love it.
many levels of marketing to make money. one model may not fit yours but someone elses.