on Bing, So I had those campaigns not showing any impressions for two days and today I got a very long boring email saying the Ad delivery team review my account and effectively now I see they put 2/10 score on all my keywords… what does this mean, I banned, on the radar ? should I bother create new campaigns with this account or its dead ?
From:ackbar22000 Date: 10-17-19
It just means that you aren’t satisfying their requirements for a good quality score
You need to work on your keyword and landing page relevance. For example, if you are bidding on ‘state farm’ and sending them to a page that just talks about insurance, that’s not totally relevant in Bing’s eyes. That’s one of the top things for adCenter’s quality score.
From:David Date: 10-18-19
I was not clear enough, this campaign was working just fine for 2 months with QS ranging from 5 to 10, a manual review set KW to 2/10 QS. during those two months I changed a lot on the LP’s and added some things like exit pop that they did not like, I’m talking with somebody at adcenter right now, let see if I can get back a good QS.
From:ackbar22000 Date: 10-18-19