Got this email this morning from GT offers.. mobile advertising has it limits make sure your 100% compliant ..people are already getting in a lot more trouble then ‘just not getting paid.’
Good Morning Valued Partner,
In the last few weeks, weve noticed an influx of complaints coming from consumers who received text messages asking them to go to a promotional website to receive a reward or gift.
Ex) You have been selected to receive a FREE Best Buy gift card. Just go to www.REWARDCARD2012.com within 48 hours to claim your prize.
SMS campaigns of this nature pose a great threat to Game Theorys advertiser relationships and the wellbeing of our entire Coreg business. As such, much like with content-locking, we are taking a zero tolerance approach to any SMS marketing promotions and will be forced to issue immediate fines or non-payment to partners involved with this type of activity.
These SMS campaigns are well-orchestrated and buried under many referrers/redirects, so you must be diligent with your publisher base to avoid being caught up in these type of promotions. We encourage you all to ask lots of questions if/when you see any increase in volume from a particular publisher and also pass on the very same zero-tolerance warning to them so they know the severity of their actions.
If you have any questions regarding this, please reach out to your Affiliate Manager.
Thank you for your continued cooperation and for your business,
EVP of Marketing
just some more for ya via wiki
…Each such unsolicited message received without permission entitles the recipient to take the sender to small claims court and collect a minimum of $1 for each violation. They said this in 2003, and reiterated it in 2004: ‘In 2003, we released a Report and Order in which we reaffirmed that the TCPA prohibits any call using an automatic telephone dialing system or an artificial or prerecorded message to any wireless telephone number. We concluded that this encompasses both voice calls and text calls, including Short Message Service (SMS) text messaging calls, to wireless phone numbers.’ 
For example, in a 2008 settlement, the violator agreed to pay $150 to each spam recipient. In a 2010 class action settlement of Satterfield v Simon & Schuster, a case that reached the US Ninth Circuit Court of Appeals, defendants agreed to pay $175 to each spam recipient.
very risky game SMS spam
Got the same email from Fluent this morning
Lots of people have been complaining about CatFacts too.
Ive gotten quite a few of those texts, saying I won.
Lol I don’t care if CatFacts was fake or not, it’s hilarious.
AHAHAHA! That last msg made me laugh so much!!! What’s your favourite animal? cat. NO! You said it was a dog. Hahaha!
I thought yours was the lion…
Lion is a cat, so…