If you aren’t reading this, you’re going to get left behind:
(Although . . . people should be testing this anyway!)
I spent my first $1 on POF yesterday. I’m in love with the platform. It’s a data monger’s dream.
Say I was bidding 0.50 on login count <50, what would you say is an equivalent bid on login counts 50-190?
Great data points on the post.
I’d still advise people to stick to 50 increments. You should definitely target higher login counts if you’re at that stage. When targeting like 0-200 login counts for example, you should still break up into 4 separate campaigns for optimal ad exposure. It’s obviously more work/time required, but it will make your campaigns last longer.
I would say 10% less each 50 log-in count you go up. Just a generic rule of thumb and totally subject to the # of advertisers in your niche. But the most popular niches.. let’s say are $1.23 in <50… you could get away with $0.80-$0.90 in 50-190.
Timely post. I actually tried <50 for the first time tonight, traffic seems fairly slow but I’m targeting F +30 so maybe that’s part of the issue. Bids are around .70, haven’t pushed more to see if traffic would go up (using Toms TVM) as wouldn’t be profitable yet.
10% less from 1.23 would be 1.11 though.
Like I said, generic rule of thumb, then tweak obviously