I am promoting a dating offer at UK on POF.com, but no traffic. This is my data yesterday:
Date Total Spending Impressions Clicks CTR CPC CPM
2011-9-25 $7.19 13225 21 0.16% $0.34 0.55
Currently, I run 5 age group, the traffic is average about 2K for all day.
Now, I want to know how to improve traffic?
1. Increase Bid:
2. Modification variable: eg, login count, ad clicks
I don’t know how to do? If I increase the bid for 0.60, 0.70 or 0.80, 1.00, how should I test the effect of biding prices, what is the standard?
If I modify the variable,the ctr will be lower!
What should I do?
Thank you very much!
you’re getting a decent CTR already, you could increase your bid or get rid of session depth, increase the login count, all to get more impressions, however, getting rid of certain targeting variables will lower the quality of the traffic.
Maybe the demographic you are targeting is small to begin with?
Just test, test, test, and split test different variables and you can figure it out in no time.