Thanks for taking a look, I really want to get profitable and I’m tired of waiting around, so I’m laying it out all out. Here’s what I’m doing, please poke holes in it where ever you deem necessary. Let me know what you think please.
Here are my targeting stats, here is my ad copy and a few of the images I’m using (I have 105 total–I won’t run them all at once, just 5 or 6 at once.
25-35 (I realize this is 10 years and not 5, wondering how imperative this is?)
Login Count less than 50
Few of my image samples and the ad copy I’m using (which I’ve tested before and gotten conversions with, so I’m going to test it out, figure it’s too straight forward to screw up)
Plan of action:
Bid $1.00 CPM and run 5 ads at a time ditching anything that doesn’t explode with clicks (i.e. anything under .15% after 1k impressions). Rinse and repeat until I have all high CTR ads then compare CPCs to EPCs and see what ads are making money.
I plan on spending $100 per day for 3 days to collect data.
Any input or feedback from anyone? How does this sound? Any flaws or things I’m missing?
If your going that broad split those ages up into groups of 5. 25 year olds are very different than 35. Now you could run them at the same time and just view your cross tab reports
If your cutting ads at about 1K impressions you don’t have much control over the amount of impressions distributed to the age group (example 950 of the impressions go to 25-29 year olds and only 50 go to 30+)
Test test test and when you have some winners build a lander and profit.
Check your cross tabs reports after some data and cut out some key non-performing attributes. Especially on something like intent. Looking for a relationship wins often for the most clicks/conversions, but you can kill wasted impressions if say casual encounter isn’t performing well.
I’ll split up those age groups then or just focus on 25-30 for now instead. I’d rather keep it as simple as possible for now, so maybe just one single 5 year age group for now.
have you guys had better success splitting up the age groups? I noticed lower EPCs when I did that.
Any other tips/input from anyone else? Looking to get this going tomorrow or sooner–just want to make sure I don’t waste any $ doing anything stupid if possible.
Second babe is hot, but her picture is small. See if you can get the image a bit bigger, even if you have to let go of the aspect ratio a little bit.
None of those girls look like they want to sleep with me… Pretty girls are all well and good… but, what guys are really looking for is a girl who ‘looks’ like they would actually go out with you. You’re not looking for the prettiest girl out there – you’re looking for the girl who has that little twinkle in her eye saying, I’m looking for a guy. Photos that look like they were actually taken to appeal to a guy, not just a picture of a pretty girl caught on camera. (the top one is probably the closest to that look)
The image will 100% make the difference, and the first time you see it happen, everything else suddenly makes sense. When I started I threw up some HOT pics of girls.. at least what I thought were hot and would appeal to guys.
Nothing much happened, and it was hard to break even with less than 0.1% CTR. Then, I one day threw up some ‘scrubber’… (that’s UK talk for a ruff looking bird) – that I’d seen everywhere on my PoF spying. And she suddenly got a CTR that made a campaign profitable.
So as much as I thought I knew what a hot looking girl should look like, never second guess the user. Try anything, and eventually it will make all the difference.
Thanks chris_m, saw you mention something similar in another thread too, makes a lot of sense. I did a little trial last night with this and got 52 clicks and only 2 conversions. Should I test out a landing page possibly?
What offer are you running? Perhaps try to rotate offers to dictate whether it’s the offer that’s the problem, or if you truly need to start looking at building LP’s.
It’s True CPL U.S. / CA
I’m trying to find some other offers to push that will perform well on PoF, going to use a script to rotate 3 of them I think and whichever one performs best I’ll keep. If that results in a stalemate I think I’ll be doing the landing page route after that.
I would also test speeddate dude. Good luck on getting the fourth girl approved with those two large tumours on her chest.
Also with POF I highly reccomend starting off in a less competitive country. Optimize that campaign, then move on into US.
I actually got her through with no problems, her CTR sucked though.
I definitely have to get off promoting True though, it is not converting what so ever for me. Their landing page is so common people are blind once they hit it I think and just bounce instantly.
I found Speeddate on EWA but it’s CPS and not CPL/CPA — does this matter do you think? Not sure if this varies across networks.
Haha wow that is interesting about that girl. She looks like a high ctr catcher.
In terms of speeddate, for your intial tests you really need a CPL link. HOWEVER once you getting your campaign steady and rolling I would highly advise you send a bit of traffic to CPS. Based on the CPS payout and speeddate’s report on conversion rates from leads to paying subscribers in theory it should perform a lot better.
I am actually going to be running a CPS vs CPL test this week…results will come in a month or so haha (the shitty thing about CPS).
Thanks for the info man. Do you know a network that has SpeedDate CPL?
Azoogle has it.
If you (well not you) decide to change sex, Neverblue has a SpeedDate "US Female 25+ leads ONLY"
Very cool, thanks for that info guys.
Why dont you target specific interests ?
test my offer.
its been doing well on pof… and conversions are going up.
First, apologies if I’m being redundant. Haven’t read through all the posts carefully.
Someone else said this I think, but I concur that you should split up your age group. If it’s not 25+, I would also test younger ages. Maybe like 18-24, 25-30, 31-37 or something.
Just looking at your copy, it’s really really generic. When you think of marketing something generic to a group of people, you’ve got to have a "gimmick" or hook. Something that’s different and arouses a sense of need, of urgency, happiness, etc. The copy you’re using is generic all the way through and it ends with 2 average CTAs.
Along the same lines, to get good at POF and marketing in general, you CANNOT avoid the landing page. That is your biggest value add as a marketer. For POF, you need to create the initial add, since it’s CPM, but landing page is where you SELL. You need it to bridge the gap between your ad and your hook to the page where you get them fill out their personal information. I mean think about what that really takes: to have a people fill out multiple fields of information about themselves on a consistent basis. The person who clicked has given you a tiny tiny piece of mind and if anything seems at all inconvenient after they click, they’re gone. One click is not much investment for them to let go.
However, if you get them looking at a landing page, and taking the time to READ through your landing page. And then they click AGAIN, well, they’re a lot more invested. Then it comes down to whether they’re interested in taking a chance with their information. So I’d tell you to sit in a spy account and really analyze what marketing techniques work or dont work from the ads you see. Click on them and see where they lead you. Then, revamp your campaign with a hook, or test a few different hooks. Then, split test a landing page with direct linking as the control variable.
As general rules, $1 bid is too high. And the .15% CTR at 1000 impressions isn’t really meaningful. Your bar is too high. You know what that implies? It implies that you need 2 clicks per 1000 impressions, which means you’re really setting your benchmark at .2% CTR, because at 1000 impressions, you cannot get 1.5 clicks. For those without too much experience yet, I would recommend letting ads pass at 1200 impressions if they have 1 click.
I really don’t think it’s True that’s the thing to blame here. You just need time to get to know and immerse yourself in the system and marketing principles.
Hope that helps,