After reading Dr Ngo’s email about processes I completely agree that speed of execution is key. Doing campaigns from start to finish for a newbie like me takes a long time doing: thinking of angles, making banners, landers, setting tracking and approvals on traffic source.
I’d be keen to know how the pros make their banners, do they they have a bunch of templates for landers they amend?
I think the angles is the most important so how to you get the angles over to a virtual assistants without actually being so specific you might as well do it your self?
I’d love to be in the position where I can see an offer, think of the angles and have the creatives, tracking and traffic sources executed.
Keen to see how the pros do this.
So I see the whole process like this:
Choose offer > create lots of angles > Make banners (including any translations) > make landers (including any translations) > set up tracking > choose and set up traffic sources > Run initial tests > Analyse data > Optimise > Run campaigns > Analyse > Optimise > Scale
The end of it gets messy depending on how the campaigns perform but is that a general outline.
My issue isn’t so much the choosing offers or finding angles but getting the banners and landers made with any translations. Tracking-wise I’m pretty poor too but I think that will just be practice. Analysing data and optimising I can do.
What would the pros suggest for the getting banners and landers created efficiently with angles I’ve created. Is it a matter of building up a portfolio over time that can be amended?
e.g. I’ve chosen an antivirus offer (original I know!). Created over 10 different angles. Sketched out 8 landing pages based on other STM threads. Creating laods of different banners and landers seems a daunting task.
Am I over thinking this? I think not as a lot of what I read is about test test test and all the great case studies have loads of banners and landers.
Keen to get everyone’s view on this.
I know some guys use https://bannerslanders.com a lot.
Funny, I also just read that Ngo post a few hours ago and am thinking the same exact thing… building landers is my biggest time-suck and I need to fix that asap, also thinking of landing page templates to speed up. And looking into using Dreamweaver/Muse instead of hand-coding my HTML/CSS all the time.
Yep I’ve used bannersandlanders it was ok. I admire people that can learn how to make banners and landers but I don’t want it to slow me down. I want to create a sustainable process to get campaigns live in the long term.
So, I’m thinking of going to a freelancer website and doing a 2-4 hour per week for three months for both a designer for banners and maybe also for landers. Making banners or landers isn’t my strong point so hopefully if can make a small crew then I should be able to get offers live quicker.
Freelancing stuff like this tends to be pot luck on who you get but it’s definitely a bottleneck in the process for me when setting live.
I’m also thinking if I sign up to another couple mobile traffic sources and get the aff networks set up on all three I currently have (F5, Clickdealer and Glispa) I then have all the tracking set up for all 9 potential variations.
I think that should make the flow quicker:
1. I choose offers and create angles and write copy for banners and landers.
2. Freelancers get banners and landers created
3. I set up tracking and get everything live (we should be easy as more campaigns go live).
4. I analyse and optimise as needed.
Am I talking complete tosh or is this the way to go?
Yeah, outsourcing/hiring is key for scaling and moving fast in this biz. Though at the same time, your banner/landers are only going to be as good as their skill… I’m focused on getting a system down first using just landing page templates for my traffic sources/verticals, and then once I see something replicable and working, hire someone. I already have a full-time VA working for some other sites I operate, but none dedicated to AM yet.
So, last night I signed up to Adobe Creative Cloud finally and going to start using Adobe Muse for all my landers (not Dreamweaver, IMO it’s worthless if you already know HTML/CSS, Muse helps you work fast though when designing landers). And I also got a bunch of landing page templates, both mobile and responsive (sign up to Unbounce for just a trial and then download all their templates and remove their code from it).
It’s true that banners landers will only be as good as their skill but if we can get them to do 90% of the work we can always add the extra 10% and still be faster than trying to do it all from the start. I’ll see what I can get on freelancer and report back. I ideal is getting a long term designer but it’s never that simple with freelancers!
Great idea on Unbounce, they have 12 mobile landers we can use straight away.
The biggest problem with "free"lancers is they are free as a bird and love to vanish or work only when they feel like it. If you follow systems like many successful affiliates delays and freelancers vanishing or coming up with excuses is a true bottleneck.
Lander templates are certainly a big part of it. Once you have a feel for the type of lander that converts in a vertical / traffic source combination, you can test new angles by modifying that rather than having to start over. That really speeds things up.
What do experienced guys think about Leadpages and Optimize Press? Does Optimize Press slow down landing pages as it is a WordPress theme or plugin?
I’m definitely not an expert but at very least wordpress would need to be on a VPS. I suppose best to test a lander on pingdom and see the speeds you get.
I would steer clear of anything WP-related for simple affiliate landers.
Places like LeadPages can be OK for templates but you might sacrifice performance (test test TEST the load speed) and often sacrifice flexibility on the coding side (you don’t host the pages….).
I would strongly recommend avoiding WordPress for hosting your landers.
- Unoptimised WordPress is insanely slow and can’t handle volume.
- Optimised, cached WordPress is still pretty damn slow, to the point that it’ll cost you money unless you’re a caching god.
- WordPress is the most likely platform to get hacked on the entire internet.
- You sacrifice a lot of lander flexibility unless you start custom-coding – at which point it will be harder to get the design to work on WordPress than just vanilla HTML.