I’m brand new at this game and want to learn all I can. I started off on POF with an angle of females over 40 that like dogs using POFPRO
Here is my targeting:
my creatives (110×80):
and the performance so far:
Ideas / Suggestions / Comments?
Haha very interesting angle, it might be hard to get a campaign rolling with such a unique tight angle, but im not going to say it wont work as you’ve had a conversion.
How come you’re targeting those specific body types?
If you remove that targeting you might get some more traffic, keep it flowing and see where the data takes you
I targeted heavier women, because they just seemed like the type that might like men in uniform and dogs. Also, as I was browsing pof, it seems like there are quite a few on there. Like I said, I’m brand-spankin new and I guess if I don’t get enough traffic, I’ll remove the body types. Thanks and I’ll see where it leads.
Remove all the targeting that isn’t vital to your angle! Every time you add a bit more targeting, you reduce the volume available to your campaign – it’s (almost) never a good idea to target more tightly on POF than absolutely necessary.
Note: I’d consider login counts to be in the "absolutely necessary" camp .
Also, I’d recommend split-testing much tighter age groups, and multiple ones of them. A woman between 40 and 45 will not respond to the same images as a woman who is over 60!
Hope that helps!
I’ll remove the body type and split the ages. Ads submitted yesterday are still pending. thanks!
Awesome, keep us updated with your progress
@caurmen you’re the man!