Say I decide to promote an offer that pays $25 and I start with 100 keywords.
A basic guideline is to spend 2x the payout offer per keyword on a campaign that shows promise.
So $25 x 2= $50/keyword x 100 keywords = $5,000
I would like to know if I am way off here and if some can share how they start with an offer on ppc?
From:copolito Date: 07-19-19
I wouldn’t spend 2x the offer payout per keyword, just total. However, if just one keyword eats that entire budge that’s not a very good test. So…don’t stick to an exact formula, just use that as a guideline.
From:David Date: 07-19-19
When I was in college, I had to write a chess game. It was interesting because there were just too many possible combinations of moves that each move can lead to, the computer didn’t have the time/memory/cpu to analyze all of them. So, to be able to win the game we had to make the best of the current set of choices, and we use heuristics/cues/hints to decide that. I think that this forum is all about helping people figure out what the most important cues are.
Master Blaster is an example of taking a shortcut and following a heuristic. What they are doing is eliminating some of the variables and allowing you to find the winning offers (if conversions start to occur, then you have found one). Another heuristic that they are teaching is demographics. Once you find a winning offer, you do all the research that you can to figure out the demographic that it most appeals to. Then you can pick more targets/keywords that will put that offer in front of this demographic. Then you can use cues to try and find the best LP to put in front of the potential customer. To do this, you can use the books that were suggested on here for writing good ad-copy (Cashvertising, Tested Advertising Methods, Influence, etc). There are a lot of other strategies and heuristics that have been suggested on the forum, and I am trying my hardest to read/learn/apply them. I am beginning to understand that it is not any one of these approaches, but as many as I can possibly combine that will help me to find the thin slices of success in this game.
Sorry for the brain dump, but my understanding of how all this works is coming together and I just thought that I would try to encapsulate it into this response.
From:thirdpicket Date: 07-19-19
There are so many variables that you could theoretically test, that it will give you a headache if you try and think about it that much. The thing I have found is that many of my winning campaigns have shown a little promise right off the bat. I don’t mean they were profitable, or even break even, but that I got a conversion or two. I figure if an offer converts right away, there is a good chance I can make it work.
I will say though that I have totally failed at some niches, only to make them work on my second try. I have heard this from other affiliates as well. So, if you don’t get a niche/campaign to work you might drop it and then come back with a totally new approach.
From:David Date: 07-19-19