I just wanted to follow up on that post with a couple of other strategies I’m having success with that may help those struggling to find profitable URL’s. It can be tough at first, but with a little diligence you can find relatively cheap, good converting url’s that not many people are bidding on, and start seeing consistent profits before you get to the more advanced stages of building landing pages, collecting emails, etc.
Here a coupl’a things I’ve noticed that may be useful to someone:
1) Long form URL, Short form offer. I have one campaign that pays out $13 a lead, and so far brings me about a lead a day on less than $2 spend. As I started to check my stats over time, I was first a little perturbed to see that no one particular URL was giving me the majority of leads; in fact it was a different URL every day for about 2 weeks straight.
So, I started looking at the landing pages of these URL’s, and noticed a striking pattern: many of them were asking the user to fill out 6 to 12 fields on the first page, while my offer only asked for 4. Now, I continue to seek out more long-form URL’s for this and other offers, and am seeing consistent success.
Lesson: We all look for the path of least resistance; if you can offer it to a weary user, you will be rewarded.
NOTE: This is a difficult strategy with ‘car insurance’ campaigns, as the majority of them ask for little more than a zip code on the first page.
2) Auto audio/video play. I have one campaign running where my most profitable URL by far is a site similar to my offer, but that begins with a shrill voice promoting the site. This site has a more attractive landing page and less fields to fill out than my offer, but it seems that there are many people who instantly close the window or press the back button, which leaves more attention to the pop under offer that I’m promoting.
Now, please note that I am NOT saying that all auto-playing audio/video is bad or anything like that; in fact I was just reading YinYang’s success post where she states that she uses it to great effect. I think that with the particular URL that is a superstar for me, there are a few variables involved, like:
*The (older) target demographic
*A shrill, grating voice that makes me want to hide under a piece of furniture
*Little useful information being conveyed
And, you are not going to find a lot of landing pages that are like this, but in my experience it’s a good idea to bid on the first place position for them.
This basic idea can likely also apply to any type of site that may make a bad first impression on the user, such as floating email-collecting windows that cover up the site info upon entering, etc. Eventually I will do a specific test on these types of URL’s when I get off my lazy Canuck a**.
Hope this helps,
From:drclift Date: 06-28-19
From:David Date: 06-29-19
Haha, you say ‘machine’, others say ‘geek with no life’, I say ‘geek-machine with no life seeing steadily increasing profits’
I plan to post a nice success story soon, which will be in large part due to the PPVPlaybook forum (though I started CPA offers a couple years back with PPC only; have only been doing PPV since February)…
PS: David – Once he re-animates from his kibble-induced coma, my cat can beat up your cat
From:drclift Date: 06-29-19
Um…you do realize how hardcore my cats are right?
From:David Date: 07-01-19
From:drclift Date: 07-01-19