ALERT | BREAKING NEWS BULLETIN | I Finally Reveal My Secrets to £ Millions+ on Email
Emails with the word "alert" in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate, according to a recent study by British marketing firm Adestra.
The keywords "bulletin" (+15.8%, +12.7%) also performed very well in the email campaigns analyzed.
On the other hand, "report" (-23.7% average lower open rate, -54.8% click rate), "learn" (-35.5%, -60.8%), and "book" (-4.6%, -25.4%) had a negative effect. "Newsletter" showed a marginal effect on open rates (+0.7%), but had an adverse effect on click rates (-18.7%.)
Full report can be downloaded here https://blog.thestudio4.co.uk/wp-cont…eport_2013.pdf
fuck, this is one of the few studies on that subject I’ve seen that really deserves its Name, and I’ve been doing email marketing for quite a while. Usually, you just get a lot of hearsay from semi-professionals.
Another one of those posts that make this membership worthwhile.
Definitely going in my War Chest.
One for the newsletter!