I thought making a glossary of common abbreviations and acronyms would be helpful for newbies and people venturing out of their comfort zone.
I haven’t thought through this thoroughly so post your own and I’ll continually cleanup the thread to keep things sane. I will add definitions for some things later.
One pet peeve of mine is also people misunderstanding the definition of the two, so I’ll define them first:
Abbreviation: a shortened form of a word or phrase.
Acronym: an abbreviation formed from the initial letters of other words and usually pronounced as a word.
If you don’t/can’t say it like a normal word, it’s not an acronym. PPC is an abbreviation. CPM is an abbreviation. RON, AJAX, SaaS are acronyms.
AIDA – Attention, Interest, Desire, Action (A design/advertising princple)
API – Application Programming Interface (These allow things like the Power Editor, PoFPro, etc. to connect to the base services programmatically)
B2B – Business to Business
B2C – Business to Consumer
BIZOPP – Business Opportunity – basically make money online and guru products.
CDN – Content Distribution Network (Servers around the globe that deliver static content such as images, html/css/js files, etc. to your users)
CLV – Customer lifetime value
CMS – Content management system
CPA – Cost per acquisition / action
CPC – Cost per click
CPI – Cost per install (i.e. app download and install triggers the conversion event)
CPL – Cost per lead
CPM – Cost per thousand (usually impressions)
CPV – Cost per view
CVR or CR – Conversion rate
CRM – Customer relationship management
CRO – Conversion rate optimisation
CSS – Cascading style sheets (Used to provide styling information for web pages)
CTA – Call to action
CTR – Click-through rate
DNS – Domain Name System
DOI – Double opt-in (user needs to sign up email/details and then click confirmation link in email message for lead to register)
DSP – Demand-side platform
ECPM – Effective CPM
EPM – Earnings per thousand – I put these two together because they tend to get used interchangeably. A traffic source might want to maximise their earnings per mille, i.e. their EPM. Your eCPM would come from your CPM + any other influencing factors, or may be derived from your spend/(impressions/1000) if using a different bidding mode than CPM.
EPC – Earnings per click
ESP – Email service provider
FB – Facebook
FTP – File transfer protocol (the primary way you interact with your server filesystem, i.e. upload/modify files)
GA – Google Analytics
HTML – HyperText Markup Language
HTTP – HyperText Transfer Protocol
HTTPS – HyperText Transfer Protocol Secure
IP – Intellectual property or ‘Internet Protocol, e.g. IP address = 123.012.123.078
ISP – Internet service provider
KPI – Key performance indicator
LTV – Lifetime value
MLM – Multi-level marketing (think pyramid scheme…)
MMO – Make money online (in the context of offer types)
MVT – Multivariate testing
OEM – Original equipment manufacturer
OS – Operating system
PHP – Hypertext Preprocessor
POS – Point of sale
PPC – Pay per click
PPL – Pay per lead
PPV – Pay per view
QS – Quality score (usually Google-related)
ROI – Return on investment (Formula = (revenue – costs) / costs. Break even = 0% ROI. Loss = negative ROI. Spending $100 and making $150 is 50% ROI)
RON – Run of network (gimme all teh datas)
RTB – Real time bidding
S2S – Server-to-server – Used in the context of conversion tracking, viz. postback URLs are a type of server-to-server tracking
SaaS – Software as a service (Software/application platforms that run as a service and generally charge monthly, e.g. hosted P202, <a href='https://stackthatmoney.com/voluum' rel="nofollow" target='_blank' onmouseout='UnTip()' onclick="Tip('
‘, BGCOLOR, ‘#DDDDDD’, BORDERCOLOR, ‘#000000’, BORDERWIDTH, ‘1’, WIDTH, ‘-500’, TITLE, ‘Voluum’, SHADOW, ”,FOLLOWMOUSE, 0, OPACITY, ’95’, FADEIN, ‘300’, FADEOUT, ‘300’, CLICKCLOSE, true,FOLLOWSCROLL, true,CLOSEBTN, true, PADDING, 0)” style=”font-style:Normal;text-decoration:None;text-transform:None;font-size:100%;”>voluum, PMDs, NewRelic, Trello, etc.)
SEM – Search engine marketing
SEO – Search engine optimisation
SERP – Search engine results page
SLA – Service level agreement (agreements provided by SaaS and product providers which outline some minimum level of service reliability they will offer and compensation for breaking that, e.g. minimum 99% uptime and for every hour above that 1% you get 10x your hourly service expense refunded)
SMS – Short message service
SOI – Single opt-in (user just needs to input email address and details into form and submit for lead to register)
SSL – Secure Sockets Layer
SSP – Supply-side platform
TLD – Top level domain (e.g. .com, .net, .org – these define the ‘root’ DNS servers that are first contacted when trying to resolve a domain name)
ToS – Terms of service
UI – User interface
URL – Uniform resource locator (specific address for some resource on the internet)
USP – Unique selling proposition
VSL – Video sales letter
WYSIWYG – What you see is what you get (used to describe design software where much of the design is visual > code output afterward)
Preface: mobile conversion events can be complex and you should always know exactly what constitutes a conversion. Ideally, you should load your affiliate link through an iOS or Android device, while connected to an appropriate VPN (learn how to configure this on your phone), and physically go through the conversion process to check that a conversion event fires successfully.
Don’t complain about sending 500 clicks to an offer without any conversions if you haven’t even checked things yourself.
This cannot be stressed enough.
CPI – Generally means apps offers that payout for app install. A conversion usually fires on the first app open on the users device.
IVR Flow – Interactive Voice Response – relevant to pay per call campaigns.
MO Flow – User input his mobile number > User receives an SMS > User confirms by replying to SMS > conversion occurs.
MO Flow with Click2SMS – User clicks on banner > User sent to SMS application with the pre-filled confirmation form > User clicks on the confirmation button > conversion occurs.
MO MSISDN Flow – User’s mobile number is detected and shown automatically > User sends an SMS according to instructions > Conversion occurs.
MT Flow – User input his mobile number > User receives a pin code > User submits the pin code > Conversion occurs.
MT MSISDN Flow – User’s mobile number being detected and shown automatically > User Receives a pin code at his mobile > Submit the pin code on landing page > Conversion occurs.
Other Various Terms:
Vertical – https://en.wikipedia.org/wiki/Vertical_market – basically, a specific area that products/offers/services focus on. Examples: dating, auto insurance, business opportunities, gaming, solar, retail, etc.
Let me know what to add and of course ask if there are any that you want to know the meaning of!
Nice one there Mr Zeno
I thought the first one was
Well, it got your attention at least ;P
ARE YOU KIDDING?
GET OUT OF MY HEAD, YOU… YOU….
I just wanted to start a thread like that but made sure I check the seach function first – and BANG, YOU! Today! Incredible! Can you read my mind?
Meh… now you have the fame and all I can do is add some more, to which I honestly don’t know the answer – they’re all taken from the campaigns seach function of a well-known aff Network:
CPI (guess that’s cost per Impression)
DOI Sign Up
MO Flow with Click2SMS
MO MSISDN Flow
MT MSISDN Flow
SOI Sign Up
Any help what that means?
I’m off to make myself a hat out of aluminum foil…
Thank you Mr. Zeno.
This is VERY helpful!
However, with all due respect, I believe ROI is an abbreviation and not an acronym, since acronym should actually BE pronounced as words and not just BE pronounceable. AT least that’s how I was taught.
I actually had this thought when writing that… no one says "roy" – but they could if they wanted to. However, you are correct – it should normally be pronounced as a word, not just pronounceable. I suppose it’s also a matter of trend – abbreviations could turn into acronyms if people started pronouncing them.
I like Roy … a lot.
I’m not so familiar with the mobile click-flow and signup types but I’ll let the other mods figure it out.
Actually, I dug a bit deeper, so here are the answers:
CPI – Could be Cost per Impression, in the mobile context it is:
CPI – User clicks on the banner > User downloads the product > Agree to the T&C and finish install > One conversion is made
DOI – Double Opt-In
IVR Flow – STILL NO CLUE?
MO Flow – User input his mobile number > User receives a SMS > User confirms by replying a SMS > One conversion is made
MO Flow with Click2SMS – User clicks on the banner > User lands into his SMS application with the prefilled confirmation > User clicks on the confirmation button > One conversion is made
MO MSISDN Flow – User’s mobile number being detected and shown automatically > User send a text via mobile according to the guide > One conversion is made
MT Flow – User input his mobile number > User receives a pin code > User submits the pin code > One conversion is made
MT MSISDN Flow – User’s mobile number being detected and shown automatically > User Receives a pin code at his mobile > Submit the pin code on landing page > One conversion is made
SOI – Single Opt-In
Thank you, bentho!
Zeno, why does this need to be done via a VPN, please?
"Load your affiliate link through an iOS or Android device, while connected to an appropriate VPN (learn how to configure this on your phone), and physically go through the conversion process to check that a conversion event fires successfully."
Great info. I’m new to the industry and there is so much info to learn. Very fun though!
Nice one…thank you
Hi guys – what’s the difference between ‘niche’ and ‘vertical’? Thanks!
A vertical is an industry. The broadest area that you would define an offer as belonging to. Dating, adult dating, gaming, sweepstake, auto insurance, etc.
A niche, to take Google’s definition, is a "specialized but profitable segment of the market".
If the vertical is a market, then a niche is a segment within that market.
Example, "the dating vertical". Niche offers might include gay dating, lesbian dating, Asian-focused, casual, etc.
When we say ‘go niche‘ we generally mean go quite specific and focus on a small part of a market where you can tailor ads, campaigns and angles to a subset of the greater audience, and in turn can provide something more appealing to them.
You forgot JAZ man, its a phrase thats been phasing "just google it" out
Just ask Zeno