I’m experimenting a bit with adult mobile offers, and I was surprised by very low LP CTR on my side.
When running at headers I’m getting anywhere in between 3-19% but averaging at 6%
When running at footers I’m getting somewhere from 10% to 30% averaging at 19%
I’m running a bit of mix of different styles – some changed by me in big deal, some just touched a little. Testing things on the german market (TJ).
Styles that I’m running are:
– survey with black bg – animation / no animation as image
– survey with white bg
– mobile map lander (based on survey white)
– one click rules landers
– one click whole image landers
So am I doing something wrong here or it’s just nature of market?
Banners are doing ok, an offer is converting at 15% (once I get someone to clikc there)
Data I’m having is not too big so I will still wait, but any inputs will be mostly appreciated.
How much data do you have at this point?
If you haven’t read it already, I’d recommend reading Finch’s excellent guide to LP CTRs: https://stackthatmoney.com/forum/show…y-Don-t-Matter