This is a follow along of me trying to go the legit route with physical products, clean cpl offers, and gaming offers. I also want to try some list building, although I might leave that until I’ve got some profitable campaigns as I don’t want to split my focus too much at the start.
I’ve never done legit campaigns like this on FB before, so I sort of feel like I’m starting from square one. Going to do my best to apply lessons I’ve learned in AM so far, to give myself the best chance of making this project profitable as soon as possible.
I’ll be testing hard and fast. I want to launch at least 2 campaigns per day, if not more, and I’ll be quite aggressive with cutting also. Because of the high number of campaigns I don’t think it’s feasible to detail them all in this thread, so instead I’ll be picking ones that are particularly interesting and I plan on being quite open about my ads and targeting as this is obviously where I’d like to get feedback and advice.
Progress so far:
Campaigns launched: 7
Campaigns paused: 3
All physical product offers through ShareASale so far, and all direct linked – I haven’t tried LPs because they didn’t seem appropriate. Product ad -> product page seemed the best option.
I’ve tried mostly click to website campaigns, and one CPE campaign (which actually seems to be the most promising so far).
I think my target needs work. I’ve been mostly using interest and age targeting, although I’ve tried to use some other demographics for certain campaigns also. I’ve been aiming for potential reach of about 500k-2mil total.
Some Ads, Targeting, And Stats:
Campaign 1: Natural dog food
Targeting: US, Female, 45-65, Interests: PetSmart
Ads were all similar to this:
Click to website campaign
This campaign is paused. However as I was looking over it again just now I realised I only spent $10 on it. Paused way too soon, so I should probably test it further.
No action on it whatsoever though. $100 oCPM and 0 clicks.
I had 3 ads, all had the same product image on the left and different dog pictures on the right.
Campaign 2: Hydroponic gardening stats monitor
Targeting: US, M+F, 30-65+, Interests: Hydroponics
Click to website campaign
38 clicks across all ads (2)
$0.9 CPC ($0.82 CPC for best ad)
both ads about 2% CTR and $10 oCPM
The estimated reach on this one is 88k, which is pretty small. The interest targeting is a bit shit though.. I’d prefer to target other ecommerce stores ideally. I did try that, but reach was like 10-20k.
I’m thinking it might be worth going super tight and adding as many hydroponic ecommerce stores as possible and testing even with a small potential reach. Even though a small audience, I think this would give the best chance of conversions – and if it converts, I can go from there. This is something I’m thinking about not just for this campaign but for all campaigns – start really tight to see if it converts, and then expand. I know this is done with PPV – not sure if it’s a good idea for FB though?
This will be at $40 spend at the end of today, so it’s kinda cut or keep time. I’m thinking I might pause this particular campaign, but adjust targeting, get more ads, and test further.
Although no conversions, the reasonable ctr, cpc, and QS are encouraging. But again, I haven’t used FB in a while and never for offers like this so I’m not really sure yet what weight of importance to give to certain stats.
Campaign 3: Golf Rangefinder
Targeting: US, M, 50-65+, Interests: Golf Channel, edwin watts golf, Augusta National Golf Club, Pine Valley Golf Club, Golfsmith or Golf Digest
CPE campaign, so only 1 ad:
45 actions, 20 website clicks, 20 photo views
2% ctr and $11 oCPM
Since this was CPE, I tried to add some social aspect to it as can be seen by the ad text. With how popular golf is, I was also able to grab quite a few relevant interests to target – I’m surprised how low the QS is.
The CPE has been coming down, and at only $17 this one has a bit more to go before I think about cutting or keeping.
I have another 5 ads which I think are pretty decent. Maybe I could try a click to website campaign with tighter targeting to test my other ads, might get QS and CTR up a little.
Some Thoughts At This Stage:
1. Click to website campaign don’t really offer much room for marketing. The headline and post character limits are really restrictive – it’s hard to try and appeal to emotion and stuff like that. LPs might be useful for this.. but with such high CPCs, I’m reluctant to test LPs for these campaigns yet.
2. FB is a social platform, so I’ve been trying to think of ways I could add some social flare to my campaigns to hopefully lead to better engagement and lower cpc. Not possible with direct linking I think. But, maybe some sort of article style LP that offers some sort of value (product reviews, or how a product could benefit someone) might be good – my aim would be to create an angle for the ads that people would share. I got this idea from looking at some Teespring campaigns – the designs are often amusing or attention grabbing and people would share just because of that.. trying to think how I can apply this concept to a rangefinder or pH monitor. Articles/product reviews are all I can think of right now.
3. I need to put some time into accessing more offers. All offers so far are auto approval’s on ShareASale. It’s frustrating having to apply to advertisers but obviously necessary. To this end, I need to get a business website setup to explain my affiliate work.. seems most advertisers are more used to large websites wanting to display banners, and are quick to write off affiliates as not relevant enough to their offerings. I’ll probably apply in batches of 15-30. I’ve also reached out to some AMs for gaming and "clean" cpl offers, and applied to a new network after hearing they’ve some interesting cpl stuff.
I have no idea how well this sort of stuff works … there’s quite a stark difference between these offers and the rebill’s I’ve done on FB previously. There’s only one way to find out of course, and that’s to test and test and test. However, I do feel a bit blind with my targeting and ads – it’s difficult to get a judgement of what works and what doesn’t before conversions start coming in I think.
Excited to see where this goes though. I’ve been guilty of not testing enough in the past, so my main aim is to just keep launching campaigns and trying new ideas without spreading my focus around too much. Even when profitable campaigns start popping up I want to keep launching 2 per day.. might get time consuming when I also have to optimise, but launching doesn’t take too long so it should be manageable if I keep on top of it. I think no matter what else is going on, 2 new campaigns per day would be a great habit.
From:jasonsc Date: 05-19-19
It may be worth taking some time to target your ads & lp’s to only the hungriest crowds within the niche and see if the results change. For example, with golf, there’s definitely a bunch of guys out there who play every week with their posse of golf buddies…and routinely finish 2nd, 3rd, 4th (or worse) in the scoring. And they would do anything to gain a competitive advantage…so, speaking to them directly and convincing them that a certain piece of equipment will help (and make them look like a smarter, more sophisticated golfer than their Flintstones buddies) could work…
With dog food, there’s probably a lot of people who are still feeding Fido the cheap stuff, but are hearing things about how it’s bad and getting concerned…a campaign addressing (ie, confirming) those concerns and touting the unique health benefits of the product you’re promoting might work too?
I’m not really sure how much Facebook allows you to do in terms of marketing, since they seem to expect their advertisers to be so vanilla-inoffensive that they can’t ‘angle’ at all and therefore make money…but since you’re promoting ethical physical products, I would hope they’d be fine with just a touch of aggressive copy.
Thanks for doing this, it’s going to be a great lesson for us affiliates who want to use FB without the cloaking/banned/buy accounts route
From:drclift Date: 05-19-19
I have been running Facebook Ads using Teespring and to actively get low CPE you need to think about targeting specific stuff that only people in the niche would be interested in.
For example for Golf think about targeting things like (manufactures ,coaches , journals , golf magazines , 2nd or 3rd tier Pro Golfers , trade shows etc.)
Targeting interests such as "The Golf Channel" shows your ads to unqualified leads that might like the golf channel but don’t play
From:quakenati Date: 05-19-19
The other suggestion I have is broadening the age range. I like to leave that more wide open, and just make sure the targeting is really on point.
Other than that, looks good and I’m excited to see this one progress!
From:David Date: 05-19-19
Hey let me take a crack at trying to help…
i looked at the headline and I honestly wasn’t digging it. im still struggling with this stuff myself too.
"Buy Natural Dog Food"
I think that can def be improved; we’re trying to sell a pain killer, not the vitamin
I went to amazon.com and typed in natural dog food
Found a best seller product
Looked at the 5 star reviews
This stuff right here is your headlines imo. literally, look at what people are complaining about, and what problems have been solved. some people are just happy it ships to them, others are hapy its cheap, still others are glad it makes their puppy happy.
Take the product: natural dog food which means…it means the dog has a shiny coat, more energy, loses weight, quick shipping to them, etc.
"Making Dogs Healthy, Happy, Hyper"
"Shipping Straight to Your Door!"
"Slim Your Doggie Down!"
"Even the Pickiest Dogs Can’t Get Enough!"
Literally, swipe these reviews, put it in the 3rd person perspective and post it. where’s the excitement? "this is what I’ve been looking for!" your audience thinks, clicking excitedly.
Once you have a money headline the rest falls into place IMO
From:habashir11 Date: 05-19-19
Excuse my crappy design skills, but this made me laugh, so I thought i would share it
Tells a bit of a story, shows off the benefit of the product, and talks a bit more about what it can do, etc
From:habashir11 Date: 05-19-19
From:drazzic Date: 05-17-19
The targeting information was particularly useful for me (although nice ad too habashir ) – I was able to start implementing some of this stuff, but I’ve been having big issues with ads not being approved this week.
I had a few campaigns running, and 3 were suddenly marked as not approved.. 2 of which had been running for like 48 hours. The reason was "Your ad wasn’t approved because the destination URL is not viewable or functioning properly. Ads may not link to a proprietary file type (ex: pdf, .doc) or to a site that initiates an automatic download or traps a user’s browser through a pop-up of any kind." – My setup was Link for FB php redirect -> voluum link -> DL to offer page. Not sure what the issue was exactly – but I think it was because the root domain on the url i used for the redirect just had a blank index file.
Contacted FB support to confirm the issue, and they basically just restated the error message above.. I replied, saying this, and asked for more detail.. no response.
I did have a site with content for the redirect url I was using, but it was on whatever.com/content-site – so I changed things around and moved that site to the root. Re-submitted some campaigns, and not approved again for the same error. I forgot that FB seems to disapprove ads based on the url for historical reasons.
OK so, new domain with a content site on the root, privacy policies, and all that good stuff – and fresh campaigns. 2 campaigns for the same product were both approved and then disapproved.. different reason this time. The product was hunting boots, and the ads were disapproved because you’re not allowed to promote firearms on FB. Bit of a stretch, but I guess it makes sense.. sort of.
So I moved onto a 3rd domain, moved the whole site over once again. Launched 2 campaigns yesterday for some outdoors products. Both marked as active within a few hours.. however now almost 24 hours later and no traffic yet. I guess because of ads not being approved my account is having to go through that hidden second approval again.
I guess it’s part of the learning curve. I did also get to setup several campaigns (even if they didn’t get traffic) which gave me some chance to implement targeting and angle ideas.
I’m not really sure if I’ll build campaigns today.. doesn’t seem like much point until the 2 current "active" campaigns start getting traffic. Hopefully they start getting traffic today so I can launch a few more and carefully tread between the many tripwires of FB’s automatic systems.
Something I really need to do is get more offers. So I’ll spend a few hours to applying to all sorts of stuff on ShareASale and CJ.
From:jasonsc Date: 05-21-19
I was trying a few different things between the last update and the account getting banned, including list building. I can’t say exactly what caused the account to go down so I won’t speculate.
I have a few other accounts so I’ll be continuing, but I need to totally change my approach. It’ll be pretty different than what I talked about so far in this thread so I won’t be continuing for now. Once I get some things figured out and some traction I’ll start updating again
All part of the game!
From:jasonsc Date: 06-02-19
From:David Date: 06-02-19
For some reason I recall you saying you use to do "creative" stuff on fb a while ago. Was that you? Either way sounds like you already know the process of getting new accounts etc.
I think this thread is a good example for people when it comes to roadblocks. Just do what you do and shrug them off and march on forward. I might have to pick your brain sometime on the fb stuff
From:miser Date: 06-02-19
I’m thinking of trying a different approach to FB. My mindset before was to do the bare minimum of work per campaign – just enough to effectively test – with maximum testing efficiency in mind. I don’t think that’s the right route to take with FB though, not anymore.
I still want to test quickly but focus my efforts around a branded website of some sort. So my thinking is that I can build a website and brand around a topic, then send traffic from FB to articles like "20 simple ways to x, y, z". There’s potential with that strategy in itself – arbitraging traffic between FB and adsense. This will also let me use retargeting not only to advertise new content articles (hopefully for cheaper clicks – and perhaps profit on arbitrage, even if the initial clicks aren’t cheap enough), but also to use the brand for list building, certain affiliate offers, and maybe even my own products.
Once the website is established, I can also hopefully use the legitimacy of the brand and site to try list building and other campaigns with fresh audiences (as apposed to re-targeting).
Basically I think it’d be better to pick a niche that has high value – some legit affiliate opportunities, high CPC on adsense ads – and then treat the website as a small business, with the primary method of advertising being FB. I’d be able to setup in a niche I want, and then use a legitimate framing to test different types of campaigns and monetisation strategies.
This is different somewhat from the hard and fast testing that I’m used to. But I don’t think it’s necessarily a bad thing. It’ll be more time and effort, and more investment before reaching profitability. But on the other hand, I wouldn’t have to worry about getting banned by FB (or at least it’s not as likely) and there’s a lot of potential to grow a website like this to an asset far bigger than just a funnel for FB campaigns. With some traction and cheap clicks I think there’s actually a ridiculous amount of options for growth.
I don’t want to leave my "creative" ways behind entirely though. I’ve been thinking that it could also be a great idea to place a sitescout retargeting pixel, as well as a FB pixel. This way I could run more traditional affiliate campaigns though sitescout as well. I wouldn’t use my brand for this, and I know that’s the main point of retargeting. But if I had a website about gaining muscle, for example, then I could run a muscle trial offer with sitescout retargeting people who had recently visited the website. These are people who’ve expressed an interest in gaining muscle, so to me this means that even without using my brand there should be a good opportunity for efficiently advertising offers related to that interest. That’s just a thought I have.. I don’t even know if sitescout allow trial offers, but I’m sure there’s some way to leverage this.
From:jasonsc Date: 06-03-19