So pressed go on my first campaign following the steps outlined in Caurmen’s guide and with some help from a few of the other kind people on this forum when I got a bit stuck along the way!
I am running dating on POF and it’s an offer targeted to the Irish market. Campaign details:
Type Small Ads (SM)
Active Ads – 6
Declined Ads – 4
CPM Bid – $0.73
Daily Budget – $25.00
Freq. Cap – 3 per visit
Distribute – ASAP
And as I wanted to follow Caurmen’s guide to the letter I started with direct linking.
My targeting options are females between 26 and 52. I know this isn’t very targeted at all but from what I could gather as it is a small market I didn’t want to narrow things down too much – this may be the first thing I need to change I’m not sure?
So 6 out of 10 my ads were approved and started to run yesterday. Here are my first day stats:
My adverts are all the same with 6 different pictures. I have matched the colors of the ad to the offer page and the angle is ‘meeting successful men’. The ad that got the conversion is a bigger built muscular guy, that ad had 2 clicks and the 1 conversion. My highest clicked ad had 5 clicks and no conversions.
So as per the guide I should wait for another day’s data to come in and then start to optimize? In the meantime wondering whether to start another campaign with a different offer or start a new campaign perhaps targeting males with this offer or just sit on my hands and wait til I’ve got somewhere with this first one (or not as the case may be)
Any input you guys may have is much appreciated, as always.
Good start choosing a small country for your test! Ireland is often overlooked because of its low volume, but when you’re just getting started it’s exactly the sort of niche you want.
Definitely launch more, different campaigns. That’s pretty much the rule any time you’re wondering what to do
Any ads with no clicks? You’ve got enough data to cut them if so.
Your campaign’s looking pretty promising off the bat – get more data, test more ads, try a lander as soon as you’ve had a few conversions direct-linked, and keep us updated!
Thanks Caurmen! I almost didn’t run it as I thought maybe Ireland was a mistake so appreciate the encouragement.
All my ads have had clicks – 3 ads have had 2 clicks, 1 ad has 3, 1 ad has 4 and 1 ad has 6. I’ve have created 6 more-although I guess they won’t be reviewed by POF until Monday.
Will get some more campaigns launched
Excellent stuff, keep us posted!