Avazu Shanghai based aff network (amongst other things) just closed $48,000,000 for their Series A funding.
The most impressive thing though, their CEO Shi Yi, he’s 27…he was an aff like all of us…then he scaled…like a MOFO.
If it’s the same guy I think it is, he used to smash diet pretty hard too 😛
Lozo you should expand F5 into China as well. Plenty of opportunities
^^ Watch this space!
I want China too. Gimme teh Chinese games. Get ChangYou in the loop.
I bought stocks in ChangYou I reckon they are going to blast off.
With the way so many of their games seem to get syndicated over to the Western world I’m sure they will continue to explode…
These dudes are impressive. They blew up out of nowhere and are creating one-stop shop. More power to em.
Interesting, I’m fluent in Chinese, I wonder how big the Chinese market is for media buys etc. I should sign up and take a look.
Good job Avazu! Looks like they are trying to close the circle with a traffic source and DSP.
The amount of money in China is astronomical in any sense. The have over 1 million citizens with over $1 million USD wealth. As far as I know there is a large barrier to getting into advertising over there though… apparently there is hesitation to work with people/companies from outside CN, you have the whole firewall issue which isn’t really that big of a problem, a completely different advertising ecosystem and population for which there is much less data to guide you, etc. Even looking at what kind of ads/landers/offers work in Japan vs elsewhere is crazy.
I live in China and worked for 2 local Chinese companies. I think selling to the average consumer would be the same, banners > landing pages > offer. My work colleagues did the same shit they did in Australia. Played online games and fucked around when the boss wasn’t around.
Any insight on the best place/networks to score Chinese offers? E.g. gaming, lead gen, shopping/daily deals.
i can tell its more than 1 millions citizens, atleast 10x times. dont trust Forbes report cause its china.