This is my second follow along. The first one I did was on the Gaming Niche and it is still running. You can find it here.
I benefited much from the first follow along. Not just from the comments and feedbacks, but also from the accountability that comes once you start a thread. I find myself sitting in front of my com at the same time everyday to update and optimise that one campaign. As a result of updating the thread daily, I indirectly created a protected time and space to think deeper about the campaign. That is something different from mindlessly churning out campaigns after campaigns as what I used to do.
I figured I have the capacity to handle one more, so why not. I targeted the Insurance niche this time, the details are below:
Niche / Offer: Auto Insurance / Best Quotes
Affiliate Network: NeverBlue
Traffic Source: TrafficVance
LP/DL: Split Testing Both
Daily Budget: $5 per campaign for 3 campaigns ($15 total daily budget)
My goals are
- Try a campaign on TrafficVance to learn the ropes (just got my account approved)
- Learn the Nuts & Bots of using Landing Pages
- Understand the Insurance niche better
Once again, I grouped my targets into categories to gain some clarity.I have a total of 47 targets spread over 3 categories. The categories are LANDING, QUOTES and SPECIFIC.
LANDING – These are the URLs of popular insurance sites that you get when you google phrases "auto insurance" or "car insurance". Most of these insurance sites provide a range of insurance types such as auto, home, health etc. I used the subdomains of these insurance sites as they appear to have high traffic on Alexa and I want something more targeted.
QUOTED – I notice that many of the popular insurance sites from above have simple drop down boxes at their domain page that allows you to choose the type of insurance and to enter your zipcode right away. This will bring the user to the quote page where they fill up a more detailed short form. I thought these pages may work as well since the users are mentally prepared to fill up forms. Most of the quote pages that I took are a different subdomain from the same domain site as the LANDING category.
SPECIFIC– These are similar sites to BestQuotes. They are specifically providing Auto Insurance Quotes only. These sites tend to be less popular than the major players in the first two categories. However, because there is no ambiguity as to what insurance they provide (since they only provide auto insurance). I am targeting the domains directly.
I created one campaign for each category on TrafficVance and immediately noticed an issue.
It seems that the subdomains, especially for the QUOTED keywords will barely receive traffic. I am wondering if I should have targeted the domain instead. Also, I thought that the opening bid was REALLY high for the SPECIFIC keywords. (Can anyone explain what Opening Bid is anyway?)
From:gifford Date: 11-25-19
I am split testing the offer between Direct Link and Landing Page.
Here is what the offer page looks like.
And here is my LP.
Designed the LP using one of David’s method – keeping the LP style similar to the offer for congruence. I shrink the LP down to 90 KB. Loading time based on pingdom.com is 374ms.
I am pretty new to LPs so any comments on the design, copywriting, size of LP etc will be most welcomed!
From:gifford Date: 11-25-19
About the targets this niche has a lot of competition because there is a lot of money to be made, that’s why the bids are so high on the obvious targets.
I would just see how much traffic you get this way but you have to increase bids if you want to get more traffic.
Tbh I am not really sure about the openings bid, I think it’s the least amount you have to bid if you want to get any traffic but I am not sure about this. Never looked into it really haha. Good question. Maybe google knows or ask your rep.
For the different ‘type’ of keywords do you create separate campaigns for them or is it just in 1 campaign? But I like the idea to see what kind of targets work.
From:drazzic Date: 11-26-19
This works better for Lead Impact than TV but one thing you can do is add the rood url, pause it and then monitor it to see what bid you’ll need to to get traffic on the longer urls. So I would add geico.com, see that to get traffic I need to bid at least .13, pause it and then bid .135 on sales2.geico.com
Also throw in a second LP that looks nothing like the one you have above. Every time I see an insurance add it’s always "432 YEAR OLD MAN TRICKS INSURANCE COMPANIES WITH THIS ONE WEIRD TRICK" type ads. Go to a big website like yahoo and just start browsing until you see auto insurance ads. They are everywhere and then use them to inspire your copy.
Last point, remember that ppv is interruption marketing. Flat neutral colors aren’t going to do it. You need to catch them off guard and snag their attention.
From:miser Date: 11-26-19
Total Cost: $0.01
I only got 1 impression from all 3 categories and it came from the SPECIFIC category.
Honestly, I am pretty apprehensive about the Opening Bid. For a campaign that pays $9 per conversion, it seems ridiculous to be paying $0.60 for an impression. I understand that lonerwolf is doing a similar Follow Along Campaign on auto insurance and his average CPC is only $0.01. Yet he was able to generate pretty good traffic using 50onRed and Lead Impact.
I have both 50R and LI accounts so I was wondering if it would be better for me to try on those platform and learn the ropes first?
From:gifford Date: 11-26-19
From:lonerwolf Date: 11-27-19
I’ve bid like $0.80 on an offer that paid out $3.25 and been profitable before. You don’t HAVE to bid into the first spot but obviously you need to bid more if you want traffic.
Control your spend with your daily budget, and don’t be afraid to bid up more
From:David Date: 11-28-19