I have a company that I have been running traffic for via Adwords using there own in house reporting and aff links. This is the second of two products I have ran traffic through search. I am allowed to run the product with their trademark terms since they, themselves don’t and rely 100% on affiliates. I have each time been able to get the offer on search before any other affiliates so I have a set domain. I also do direct linking straight to the offer. These are beauty cream trials and UK traffic. I use Adwords conversion track.
Anyway, whenever I start out with my ads (i use the same ones for both campaigns just changing out product name) I will go for about 6 months with a CTR of anywhere from 15%-25% on a constant basis. My conversion rate stays around 4-8% for those 6 months. The offer landing page is the same lander throughout. Then right around the 6 month mark my CTR drops to about 10%-19% consistently and my conversions almost completely go to 0 on avg with a conversion every once in a while. The traffic is still up to par. I have no competing ads. I still have the same keywords under my adwords reports showing for the searches and I have the same negative kw’s in place.
The companies reporting allows me to see how far along the potential leads goes. So I can see the unique, the page 1 submission, and the page 2 submission. When the conversions have died, I notice that I rarely get any page 1 submissions anymore (which is general info on the lead). So basically they are getting to the offer page and then leaving. The offer page has not changed as well.
So I only have conclusion that 1. The drop in CTR could be from Googles on ad blindness or more attractive SEO pages now showing up on 1-19 but as far as the conversions I have no idea. Its coming from the same traffic, the same kws, the same ads, the same offer page.
I thought it could be something techinical with the advertisers side but I personally go through the offer and it works fine.
So I am here wondering if any others experience this and had any ideas on what changes. I know offers die but traffic, copy, price everything has stayed the same so I cant figure out whats causing the drop.
Thanks in advance for anyone with advice or their thoughts.
From:ahefner33 Date: 11-19-19
Is this a product that has any seasonal variability associated with it? Some types of offers or niches just seem to convert better at different times of the year, and this is totally normal.
From:David Date: 11-19-19
It sounds like you know the keywords you are bidding on but you mentioned the drop in CTR. I’ve had similar instances in the past to this. I’m not saying this is the reason for the drop but…..
Search vs. search partners: As you know search traffic comes from Goggle and the search partners are not from Google. What may of happened is a large ammount of the traffic you are getting is now not from Google for whatever reason but more of the traffic is coming from search partners. This can have a large effect on conversions as well as CTR. It’s WAY more evident on Bing. What you can do is look at the refferal data from the header traffic coming in now vs. the past header traffic and see if this is the issue.
I can’t say the above is the issue but it is a possible reason for you having the same amount of traffic with a lower CTR and a lower CR.
Besides this I would ensure no browser update is causing issues which it sound like you have the capability of doing with this advertiser. It would not account for the lower CTR so I doubt this is the issue.
Congrats by the way on finding this kind of company to advertise for. These are the gold mines of IM in my opinion because they just keep paying out. I love small companies who are semi known but do no direct marketing of their own.
From:jerdei Date: 11-19-19
Yeah, I am always running a extra ad to test it out. My two all the time running ads are the ones that have performed with the mentioned #’s. But yes I have always run a 3rd for split testing and have distributed the ad rotation evenly with all 3.
Its skin care. I haven’t found that certain times have made it convert less since the first offer a ran through them was done at the opposite time of this current one. So both were converting at one point at all times of the year. Sorry if that doesn’t make any sense.
From:ahefner33 Date: 11-19-19
Thanks for the suggestion.
Yes, one of the first things I checked on my reports its if more of the traffic was now coming from search partners vs Google. Majority is still coming from Google and I compared with the past data and the majority of conversions was also coming from Google. So I have the around the same traffic for both avenues but the conversions are just gone.
One things I picked up on, and I asked my adwords rep was that sometimes I will do the search for my kw’s and the ad will actually sit at the bottom of the page vs the top. I wasn’t really given a clear answer
Definitely. There are search results pages where there are no ads in some cases. Usually these searches are not typically associated with a commercial intent, and therefore not many ads are served. If however more advertisers begin to run on it, and it becomes associated with a more commercial intent, that may begin to change. That can especially be true with brand names.
This community forum is one of the better explanations I’ve found about why you may not see ads on certain pages.
Hope that helps!"
Then I read this https://www.rimmkaufman.com/blog/adwo…serp/30052013/.
So I could see that hindering my CTR but my CR should still be around the same % or atleast more than it is now unless it was dramatically hit with some type of seasonal occurence
Yeah the company was just some random company I was actually using through a network. I got tired of having the network do geographic redirects so I contacted the company. They came straight out and said "Yeah run it through us, we can hard code…..etc"
From:ahefner33 Date: 11-19-19