Rise and grind
Day one, a bunch of my ads were rejected and I had some landing page coding issues. Anyway, I’m past it.
I made banners for two different offers, one landing page per offer and 6 creatives accepted for one offer and 3 creatives accepted for the other.
Any and all words are highly appreciated!
I don’t know what kind of placements you are running, but your banner CTR seems to be pretty low. I’d aim for at least .30% as a ballpark figure, so just test a bunch of banners and try to improve.
One thing I like to do with completely new campaigns is to throw at least 1 ripped banner that is being run a lot into the mix. That way you get a benchmark figure to compare your own banners against. Hope that makes sense.
^^ Yeah, this is a very good idea. I’m not a huge fan of ripping for actually generating profitable campaigns, but it’s an excellent way to get a benchmark.
Too few creatives on first test. More creatives, cutting the poor ones earlier.
Cool, I didn’t know how to see which ones were performing better than others but I just found out. I will create more based on the factors that work.
Totally appreciate it Andyvon, Caurmen and Tom!!!
Hello Hello Hello is anyone out there…
Ok, so I totally cut the Black Crush camp as it wasn’t converting a thing and I barely got any clicks. I also set up an Austria campaign inwhich I didn’t get one click, I’m not sure if I set up the campaign correctly. I will speak to the traffic rep tomorrow to find out what I did wrong.
So my BBW camp went as follows:
157 clicks, 121,468 impressions, 13% CTR, 0.508 CPM, Cost $61.664, 3 Conversions= $12.00 overall -49.66
So I learned a little late into my campaign that I was paying a lot for my bids so I shaved 22cents off of them and I seen a lot less impressions. I also didn’t have the best creatives. They performed very weak my best one had a click through rate of 0.15% not sure if its ok or weak (shits weak son!). I guess I answered myself…lol. So needless to say I will be working on some new banners tonight and ripping one or two as a guideline (wink wink) of what I should expect.
Also, I have a 55%+ ctr on my landers is it because I am using a one click lander as oppose to the 1-2-3 steps most people are using?
I am wondering if I used a 123 lander will my ctr drop or will my conversions increase…hmm( I guess I gave myself another task tonight)
I am using Imobitrax and it is not tracking my conversions nor is my traffic source, any suggestions will be appreciated… as I am in a dark room trying to figure where everything is at.
Anyway, thank you all for your help and insights it is greatly appreciated!!!
Split-test the landers and find out!
Hey, sorry I took so long to update I just have been trying to figure a bunch of stuff out.
I took some advice and made more banners and I let my campaigns run for a little to get some info. Got some good news and great news. My offer was converting and I made some better performing banners. I spent a little over two hundred dollars to figure it out but at least I know I have something to work with.
I messed up a little… the placements I initially made my banners for were the wrong size so I had to put them in another spot. The traffic was cheaper but I got more conversions so I just let it run all night.
I made 10 new banners uploaded them and I put them in my initial placement and I spent $60 and I got I conversion. One of my banners outperformed most of my banners by 200% so I know what to focus on. I also spoke to the traffic rep and he suggested more placements so I will resize my banners and upload them.
I used 2 two landers and they were quiz landers, I will split test a one click lander with the quiz lander with the variations of the banner that performed really well and see what the winning formula. I am also using imobtrax and I tried to track each banner to see which banner was getting the conversions and I kept fucking it up. I will keep reading it to get a better understanding.
anyway post if you feel inclined to do so… Peace!
Deep data coming bro, early days need more information !
Meaning what? Continue testing different elements correct?
Keep testing, keep optimising! You’re going the right way about this.
Yeah correct bro, more ads/banners keep more data coming so you have some significant stats to work with
So this shit can be very frustrating, yesterday I wanted to punch walls. My account is dwindling and my girl is on her period so she is super fucking annoying! Anyway, I ask her to politely get out of my face because I don’t have time for your shit!!! So she packed a suitcase…lol!!!! You gotta love it!!!!
Anyway… I had a banner that out performed all of my banners so I made variations of it and uploaded it. Overall I got a 0.51% ctr. Which is much better than before. So I also direct linked it to see if it will convert without pre selling the offer and besides I ripped a few landers to see what works and I didn’t get any conversions so I figured direct linking couldn’t hurt. Direct linking= 100 clicks and 1 conversion.
So I am assuming I have to create better angles on my banners and create a nice lander. Or, make people aware of what type of offer they can expect to see, so it can convert more.
Any updates on this campaign?
Soooo I think it’s time for me to abandon this offer. Here are my number from last night
I spent 122.00 and made 24.90 so I am -97.10
I was spilt testing landers and one of my links was dead and I caught it after I sent 130+ clicks there so I ran more traffic believing that I passed up on my goldmine.
I spoke to my Am at f5 media and she said the offer (bbwhookup) is not converting well for others or "it has dropped off of the top offer list". So I am looking for some nice offers I can promote. I truly believe that I have some great images, my copy could be better (getting a deeper understanding of what triggers people) but I should be getting more conversions. I also realize I need some more relationships with "serious people" who can make great suggestions from insight and experience.
I have been using traffic junky and I think I am getting more understanding to what people like so I will look for more campaigns and figure out how to make this traffic source work for me.
So although I haven’t posted in a few days I have been working like a dog trying to figure this mathematical equation out. Last we left offer I was promoting BBW Hookup on f5 media and I got some conversions but after the conversions were so few and far between I started to ask questions and I realized the offer was old. So I scraped it. Also, my creatives weren’t necessarily agreeing with my offers so I had to sync my banners, landers and offers with each other.
I found two different offers on two different networks so I dove head first.
For privacy purposes let’s call them offer1 and offer2
LP Views: 1804
LP Clicks: 524
LP CTR :29.05%
Conversions: 28 @ 5.20= $145.60
banner Ctr: 0.29%
totally Spent: $270.373-195.60= –124.77
Banner CTR: 0.26%
LP CTR: 29.86%
Conversions: [email protected] $3= $69
118.57- 69= -49.57
Now I did spend a few dollars because I somehow thought the conversions were going to roll in but they never became profitable. I tried playing with the weight of the ads I cut some weak performing creatives and keep crossing my fingers (doesn’t work). Im having a huge issue with my tracking and I am taking my time today to figure out how to effectively track my banners and my engage rate.
I keep falling asleep at the computer it is 4:55 in the am here and I am TIRED!!! I will finish this update when I wake up.
Meanwhile you could respond to this!
Good stuff! Definitely keep testing offers – finding an offer that converts solidly is half the battle.
Both of those campaigns look like they might have potential – converting at -50% with no optimisation ain’t bad. How are your individual LPs and adverts performing within that? Are there any that are doing much better?
Thanks, no there is not one that is totally blowing others out of the water my highest lander was converting at 30% and my highest creative was at 31%. Although, I did see higher conversion percentage but when I let it run out for the day they eventually dropped. My goal was to let them run 24 hours regardless of how much I made or loss. My goal was to get data as everyone says you should do, but I didn’t get all of the data I needed cause my tracking was off.
How do I make this campaign profitable? Or, How do I make these muthafuckers convert like I’m giving away government cheese???
Your campaign has potential. If it were me I would focus on getting banner CTR up and testing other landers to increase backend conversion rate – you’re looking at ~$0.25-0.27 EPC. You can do better! Other offers of course would be great but varying 3 things at once can get taxing. A good lander can pre-convert people to the point that the offer becomes less of an issue!
Thanks Zeno, Ok cool. I totally understand I will work on those elements.
Also, I am realizing my ads are perform much better at night (9pm- 2am) and I get a better conversion ratio. After that I still get impressions and some clicks but Im hardly converting. My campaign would be
even and then I lose my shirt when I’m sleeping. Before I test it whats a smart thing to do in this situation… lower my bid, day part or what?
Thank you all for your feedback!
It depends – is your data statistically significant? How many imps/clicks/conversions/ad spend are we talking? Often overnight the traffic dwindles and ROI drops but the low traffic means your comparing a large sample size to a very small one. If the data is reliable then day parting is often the way to go – then you can focus on bumping budget in the hot zone to make as much as possible and turning off the tap afterward.
Well no I don’t think it is "statistically significant" I asked that because I thought that would make a difference in me losing money at non responsive times. So basically you are saying regardless of the time I should have solid stats and ratios no matter what time of day? I should expect a drop of volume but my numbers should hold up?
I can’t change my creatives until monday, but I did change my landers and I am spilt testing both. I will change my copy on my creatives. I can see one of my ad has a lower ctr but it has the highest Lp ctr so I am going to take that info and apply it to my other creatives.
Any other suggestions?
The ROI will certainly fluctuate across the day – everything will – volume, CTR, lander CTR, CVR, lead quality even… But, you should really make day-parting decisions only after you have enough data to justify them. E.g. say you have 0.1% CTR and have 100,000 impressions in the day, 100 clicks. Overnight you get 15,000 impressions and 0.087% CTR, so about 13 clicks. Your average conversion rate is 1 in 10. If average CVR held up you might get 1 conversion. Or 2. Or none. Until you run overnight enough times to see a reliable average you can’t make a very data driven decision. Furthermore… CVR may double on Friday and Saturday night. If you day-parted prematurely you would miss this.
On the other hand, if the performance overnight is utterly abysmal – i.e. absolutely no way that it’s ever going to work – 1/3 the CTR, lower lander CTR, no conversions, etc., then it would make sense to use common sense and throttle at that time. Be aware that their are different ways to day-part and some platforms treat it differently. You could pause/resume, drop budget, use inbuilt dayparting, etc. but they don’t always work as you intend. For example, pausing/resuming can sometimes mess with ad performance.
As for other suggestions – ABST. Always be split testing. 🙂 When you have a campaign running that’s so close to profit you can get a lot of lander split testing done without breaking the bank.
Thanks great info! As far as ABST… What LP CTR should I be looking for? Obviously the highest but what range should I aim for? My highest performing LP is at 29.8%
Question??? With one of my offers I was getting some good gains. It looked very promising. I killed all of my bad creatives and focused on the ones that I was getting clicks and conversions with… and the conversions stop. I started to get 1/3 of the conversions.
So, I split test the same offer same lander different network and I am still getting low conversions with the original network and the other network is totally outperforming the first one. Why is that? Is it just a coincidence that the conversions fell on the "other" network each time? Is this normal, or it’s some internal bullshit?
You’re probably getting scrubbed with the first network unfortunately. It looks like they’re not liking your lead quality so far and are scrubbing you at a rate they can still be profitable on.
Don’t feel too bad though. The date profits offers are great(BBW Desire and Blackcrush), but they are also pretty strict with quality. I would suggest redirecting your younger traffic to a different offer or picking another offer from a different adv in those same niches. Good luck
Thanks Egan for the understanding!