I want to build a LP for generating leads for a beauty product and I wonder how long should be the copy. I see that there are 2 main concepts
1)Give minimum information ( 3 bullets points, a picture and a headline) and try to get the lead.
2) Write a long sales letter, include a lot of information and try to address possible objections.
What do you think is better?
Do you have experiance with good lead generation beauty LP? Would love to see some examples
Take a look at some other pages that are out there and copy what they are doing. Personally I usually see the shorter pages with bullet points for beauty, whereas long form sales letters are usually more for business opportunities. That’s not a rule though, and I’m sure there are exceptions.
Design your own from this template: https://zacjohnson.com/create-killer-…free-template/
Do you have experiance with the beauty industry?
Can you attach some links to high-converting LP?