Just wondering exactly what it means to be in lower positions (2 onwards) for PPV.
With PPC, it obviously just means that your ad shows in a lower position on the page for a given search querry.
How does it work with PPV? Is there a second or third or fourth window opening under the users main browser window?
As well, generally how much does the traffic drop as you move from position 1 down. Lets say position 1 gets you 1000 views, how many would 2, or 3 get you?
From:trevormann Date: 09-20-19
Lower positions refers to the ordering of the bidders in the ad auction. This happens in any auction, it just so happens there are multiple spots to fill for the auctions which cover Search Engine Result Pages. For auctions where there is only one ad spot which is being bid on, the bidder who ends up in first place will get a majority of the traffic (60-80%) available for that ad spot and the rest will be distributed to the bidders who ended up in subsequent positions.
The percentage split between different positions in the ad auction is different from traffic source to traffic source. It should be noted too that bid position can play a role in determining impression depth, and thus why changing your bid can effect not only traffic volume but responsiveness.
From:J-SiN Date: 09-21-19
You go to the target.com on Monday, and see the pop-up from TOP1 bidder.
Three hours later you go to the target.com again, here you are served a popup from the TOP2 bidder.
Next day, you wake up and go to target.com once more. If TOP1 and TOP2 bidders have set their frequency cap 1/week, then you would see TOP3 bidder popup.
I would say drop of traffic and quality, if you’re top2 and bellow, is significant
From:NickasLT Date: 09-21-19