I’m about to start testing some app installs and I’m really confused about whether or not I should use landers
The payout for apps is usually very small and using a lander will only make you lose half of the traffic you’re paying for unless the app is in a niche where a lander is a must like utilities and antivirus …
What do you guys think ? app installs, lander or no lander ?
From:hamzab Date: 07-21-19
I would split test both lander and DL. Landers can be good or bad, but a good lander will help increase conversions. With direct linking, make sure you sell the app in the banner since they’ll be taken directly to the offer after they click.
From:Aello3 Date: 07-22-19
Depends on the app type I guess. Games mostly don’t really need a lander where utility apps definitely need some "pre-selling". All in all it’s a matter of finding the converting pubs and getting rid of click wasters…
From:manu Date: 07-23-19