Hey guys, do you feel the demographic data that Google analytics is accurate?
Would it be useful to install this for all of the landing pages we’re driving paid traffic from?
I’d be interested to hear people’s opinions on this, too.
One thing to be wary of: people can use your Google Analytics code to figure out what other domains you run, if your GA code is on there too. Probably worth setting up multiple accounts and being quite careful if you do this.
Actually I think this is a really new feature.
Most analytics accounts only show country and language i believe.
But it’ll be rolled out more over time to have age and gender included. Very interested indeed.