Hi everyone, I’ve run Facebook ads in the last three days, and I’m not understanding the trend of CTR of my ads.
My best ad had a CTR of 0,152% in the first day, but today it reached a CTR of 0,082%.
I know that CTR drops after about a week because people keep seeing the same ad, so it becomes almost invisible…but may this happen even after 3 days?
Does ads CTR changes during the weekend? In this case, probably it’s because of that.
Thanks for your help!