I’m looking through offers to promote on POF, but in general what is considered a good or bad conversion rate on an offer?
Any ballpark numbers I should look for in general?
The conversion doesn’t matter as much as the profit. So focus on what kind of profit you can make, and that comes from testing.
Other peoples conversion rates doesn’t really matter because it depends on a bunch of things; If you manage to get a CTR on your banners and landing page 2x greater then others, then you will only need 1/2 as good of a conversion rate.
Your best bet is to put up a couple banners, landing pages and rotate a few offers, see the best combo and continue from there.