I am testing out US dating offers on Facebook, and it seems that conversions are better after 5-7pm.
My question is about dayparting. How do you guys automate dayparting?
Many of you will agree that pausing and restarting campaigns often is not a good idea. Is that right? One of the tactics I have used is to keep the budget at $1 all day and increase it to $999 at 7pm. Then, switch back to $1 at 2am. However, I am tired of adjusting the budgets manually every day. I need some automation. I have looked into Qwaya. However, they pause/resume campaigns for dayparting. I asked them if there was a way to adjust budgets for dayparting, and they said they’ll release this feature out in Fall later this year.
Should I use Qwaya and let it pause/resume campaigns for dayparting?
What are your thoughts?
Thanks in advance.