Ok so im testing multiple Mobile landers at a time….I want to know… What do you consider a reasonable amount of page views before deciding the fate of that lander? Thanks
There is no "number" of page views, depends on the amount of data you have, and the CVR of the individual pages.
Isn’t the cvr and data dependent on the exposure? I have seen a big dif between 25 and 1000 page views. I’m just looking for a common threshold to use before I use the data and cvr to cut the lander.
I’d recommend running some statistical maths – as chize says, there’s no hard-and-fast rule, it depends on the variables of your particular campaign.
Here’s an excellent statistical calculator that I use all the time for such things. It’ll show you the range you can expect your CVR to be within for a given level of confidence.